Pure Form: A Minimalist Editorial on Style & Sustainability

I’ve always believed that what we wear can carry meaning.

That clothes, when chosen with care, can say something about who we are—our values, our experiences, even our memories.

That belief sat at the heart of Pure Form, a recent editorial I created as a way to explore the quieter side of style and sustainability, and worked on with talented hair and makeup artist Vic Hwang, with Sophia Begum as our muse.

This shoot was a bit of an experiment for me. So much of my photography work involves prints, colour, and bold expressions of creativity. But lately, I’ve found myself drawn to a more pared-back aesthetic—both in my wardrobe and in the way I want to tell visual stories! I wanted to see what would happen when I stripped things back to the essentials: clean lines, neutral tones, simple silhouettes, and pieces with purpose.

Everything styled in this shoot has a story. A pleated Issey Miyake top I found secondhand at The Hula in Hong Kong. A blazer from Frankie Shop sourced off Carousell. A leather jacket borrowed from my friend and stylist Sera of The Reoutfitter (one of the kindest and most put together people I know!) Jewellery by Ashepa, a brand I’ve always loved for its blend of minimalism and edge. A linen suit from 1 People, one of the first B-Corp certified brands I introduced on ZERRIN. A bamboo wrap dress from Sans Faff, now an archival piece. And a maxi dress by Tala, a UK brand led by an incredible all-female team.

Each item reflects the values I care about—circularity, intention, and timeless design. This wasn’t about creating a ‘perfect’ sustainable wardrobe, but about showing how a more considered approach to dressing can still feel expressive, personal, and powerful. Sustainability, after all, doesn’t have to mean sacrificing style—it’s about redefining it on our own terms.

Pure Form was also a chance to celebrate the beauty of restraint. To see how much emotion and atmosphere could be created with fewer elements—just texture, shape, movement, and light. No distractions. Just intention!

This shoot was a personal project, but I hope it resonates more broadly with anyone exploring their relationship with fashion, especially in an age of excess. We don’t need more—we need better. And often, the pieces that stay with us the longest are the ones that carry meaning.

Hair & makeup: Vic Hwang
Model: Sophia Begum at Mannequin
Shot at: Headspace Studio