Singapore-based fashion photographer & brand strategist

Before picking up the camera, I spent a decade immersed in media and retail. As a former magazine editor and the founder of ZERRIN—a platform that spotlights conscious, independent brands—I’ve collaborated with hundreds of creatives, managed e-commerce, curated retail pop-ups, and built a multi-label marketplace from the ground up.

This background shapes the way I shoot: with intention, strategy, and a deep understanding of what helps a brand resonate and grow.

Influenced by the verdant landscapes of Kent and the vibrant energy of Asia—two places I call home—I create photography that balances contrast: soft yet strong, refined yet unrestrained. My work is guided by a quiet confidence and an intuitive sense for what feels both beautiful and true.

With a strong affinity for craftsmanship, quality, and thoughtful design, I work with fashion, beauty and lifestyle brands to create content that goes beyond the surface—telling stories that spark emotion, build connection, and move people to act. My lens often gravitates toward founders and businesses building with purpose, and my work naturally reflects a quiet advocacy for sustainability and slow, conscious creativity.

Currently, my work centres on photography—but storytelling has always been at the heart of everything I do. I’m also exploring new services, including brand and content strategy for product-based businesses aiming to scale with purpose. Alongside this, I’m looking at creating space for brands to connect, learn and scale, all while staying true to their values. Stay tuned!

Based in Singapore, I shoot both locally and internationally. If you’re a founder, brand, or creative team looking to craft visuals that feel intentional and elevated, I’d love to connect.

Clients I’ve worked with include Salt Water Sandals, Love & Co., La Roche-Posay, Oliveankara, Maisha Concept, Simone Irani, and Spotify. My imagery has been published in Vogue, Elle, Grazia, Tatler, Expat Living, and more.